AAA STUDY REVEALS COLORADO DRIVERS ARE SAFER THAN NATIONAL AVERAGE

Motorist recognize Dangers but Do Little to Alter Behaviors says AAA Foundation

Denver, February 10, 2015 – Colorado drivers report that they are safer drivers than the National average according to the AAA Foundation’s latest Traffic Safety Culture Index. However, too many Coloradans report that they regularly speed, run red lights, use distracting devices or drive drowsy. The results of the Safety Culture Index further find that unsafe driving behaviors persist even though motorists say that the behavior on the roadway is unacceptable.

“It is very disappointing that we continue to see a prevailing attitude of ‘do as I say, not as I do,’ where large numbers of motorists seem to recognize the risks of certain behaviors but do them anyway,” said Peter Kissinger, President and CEO of the AAA Foundation for Traffic Safety. “Enhancing the safety culture in society must begin with each individual.”

AAA Foundation for Traffic Safety’s annual survey assesses and benchmarks the attitudes and behaviors of drivers is an attempt to understand and strengthen a culture of safety on the roads. These most recent findings revealed that the prevalence of unsafe driving behaviors during the previous 30 days is widespread, including:

  Colorado National
Speeding (10+ mph over the speed limit) on a residential street 41% 44%
91% of Coloradans perceive that this behavior is unacceptable    
Drowsy Driving 23% 29%
97% of Coloradans perceive that this behavior is unacceptable    
Driving when you thought your alcohol level might be close to or over the legal limit 2% 2%
98% of Coloradans perceive that this behavior is unacceptable    
Red light running 37% 36%
93% of Coloradans perceive that this behavior is unacceptable    
Driving without wearing your seatbelt 19% 18%
88% of Coloradans perceive that this behavior is unacceptable    
Typing or sending a text while driving 24% 27%
95% of Coloradans perceive that this behavior is unacceptable    
     

The AAA Foundation for Traffic Safety issued its first Traffic Safety Culture Index in 2006. The 2014 report is online at www.aaafoundation.org.

Established in AAA in 1947, the AAA Foundation for Traffic Safety is a 501(c) (3) not-for-profit, publicly-supported charitable educational and research organization. Dedicated to saving lives and reducing injuries on our roads, the Foundation’s mission is to prevent crashes and save lives through education about traffic safety. The Foundation has funded over 200 research projects designed to discover the causes of traffic crashes, prevent them, and minimize injuries when they do occur. Visit www.aaafoundation.org for more information on this and other research.

AAA Colorado has more than 600,000 members and is an advocate for safety and security for all travelers. As North America’s largest motoring and leisure travel organization, AAA provides over 54 million members with travel, insurance, financial and automotive related services, as well as member exclusive savings.