AAA Colorado relaunching brand with a variety of new benefits

Denver, April 30 – AAA Colorado is expanding roadside assistance to include bicycles for its members statewide. Effective May 1, 2014, transportation service will be provided for members when their bicycle is disabled or inoperable, with no increase in membership dues. A service vehicle will meet you at a trail head or on a publicly traveled road and transport you and your bike to the location of your choice. Service vehicles are not equipped to repair a member’s bicycle or change a flat tire.

“Offering bicycle service is another great benefit for our AAA Colorado members and we’re proud to be one of the first AAA clubs in the United States to do so,” said Tony DeNovellis, CEO and President of AAA Colorado. “Riding bicycles is becoming more popular, as Coloradans are concerned about fitness, the economy and the environment. Whether our members are riding for fun or commuting to work, we’ll be there to offer assistance if their bicycle breaks down.”

Colorado is ranked as the second most bike friendly state by the League of American Bicyclists, with 19 bicycle friendly communities. According to Bicycle Colorado, no other state has more gold- and platinum-rated Bicycle-Friendly Communities than Colorado. Bicycling is a $1 billion economic driver in the state–including manufacturing, retail and tourism.

“AAA has been promoting sharing the road and bike safety for many years,” added DeNovellis. “With bicycle roadside assistance we can give our members the security and peace of mind they’ve come to expect from AAA Colorado no matter what ‘vehicle’ they’re using.”

In addition to roadside assistance for bicycles, AAA Colorado is re-inventing its member benefits to also include:

  • Mobile Battery Service that includes free battery testing by appointment at your home, work or location of your choice. If needed battery delivery and installation is offered at exclusive AAA member pricing
  • An option to pay AAA Colorado membership dues on a monthly basis – $7.25 for Basic membership
  • A 75 percent increase in the towing mileage available with Basic membership
  • ProtectMyID Essential identity theft protection through Experian

AAA membership includes 24/7 roadside assistance that follows the member in any car, as a driver or passenger. And soon on a bike too! Membership offers special benefits and discounts using AAA Colorado’s full service travel and insurance agencies as well as discounts at thousands of retailers nationwide. AAA Colorado has more than 600,000 members and is an advocate for safety and security for all travelers.