All Things Automotive with Ken
I was recently talking with Mike Persinger, car-buying consultant for AAA Colorado AutoSource, about AAA’s car-buying service and how it compares to Costco. What he told me actually surprised me a little. “We sell about 150 vehicles per month to our members,” said Persinger. “Yet the majority of our members are not aware of this benefit.”
Q: What’s the difference between the car-pricing services, like Costco, compared to AAA?
Persinger: Unlike other car-pricing services, AAA’s program is a car-buying service. We’ve found that establishing a relationship with our members builds trust and peace of mind. Members quickly realize that we’re on their side to find them the vehicle they want, based on listening to their needs, at the best price, and get the best deal possible on their trade-in, if necessary.
Q: Can you elaborate on what sets AAA apart?
Persinger: Where else can you go to test drive several different makes and models, all in the same place—with zero pressure from a salesperson?
Q: You mentioned getting the best price. Costco is in the retail business.
Persinger: Both Costco and AAA have access to fleet pricing and access to any rebates and financing. If the car you’re looking for doesn’t have a “special” interest rate, we’ll look for the best interest or lease rate within our network of banks. Plus, AAA offers a world-class extended service contract that I challenge anyone to compete with.
Q: Zero pressure, really?
Persinger: I’ve been doing this for 19 years, and have had several members who have purchased 10 or more cars from me. Our job is to provide the best possible vehicle purchase experience without any high-pressure tactics. And that is all we do!
AAA Connection
When the time comes for you to purchase your next car, consider using AAA Colorado AutoSource, a service that’s included in your membership and makes the car-buying experience smooth and pain-free. To learn more, call 866-975-9585 or visit AAA.com.
