AAA - The Auto Club Group Named "One of the Best Companies for Multicultural Women"


DEARBORN, Mich., (July 16, 2021) — AAA - The Auto Club Group has been named one of the 2021 Best Companies for Multicultural Women by Seramount (formerly Working Mother Media)—an honor recognizing companies that create and use best practices in hiring, retaining and promoting multicultural women in the United States. The full list can be found here.

“The Auto Club Group is honored to be recognized as one of the 2021 Best Companies for Multicultural Women,” said Joseph J. Richardson Jr., President and CEO, AAA – The Auto Club Group. “As an organization that values the experience, perspective, and talent of all employees, we continue to invest in and uphold our core commitment to diversity, equity and inclusion. Multicultural women are integral to ACG's corporate culture, leadership team, and overall success, and we are proud to be recognized as a company that supports and empowers women in the workplace."

Since 2003, Seramount’s Best Companies for Multicultural Women has tracked corporations’ progress in creating cultures that encourage multicultural women to join and rise through the ranks.

Key findings of the 2021 Seramount report include:

  • Formal sponsorship with senior leaders is one of the most essential ways to advance multicultural women. Sixty-eight percent of the 2021 winners offer formal sponsorship (versus 18 percent of non-winners), and 61 percent offer cultural competence training for sponsors and/or protégés (versus 14 percent of non-winners). Mentoring with a DE&I lens is crucial as well.
  • Seventy-five percent of the 2021 winning companies have specific anti-racism training (versus 45 percent of non-winners); CEOs have led organized discussions on racism at 65 percent of the 2021 winners (versus 45 percent of non-winners); and 89 percent have specific programs to address racial trauma (versus 57 percent of non-winners).
  • Accountability and leadership involvement are critical in advancing DE&I goals. Ninety-five percent of the 2021 winning companies hold managers accountable for DE&I as part of their annual performance reviews (versus 43 percent of non-winners), and CEOs oversee or approve management compensation tied to diversity goals at 75 percent of the winning companies (versus 20 percent of non-winners).

Last month, ACG also won the Minneapolis Star Tribune’s 2021 Top Workplaces Award.


The Best Companies for Multicultural Women application includes more than 250 questions on representation; hiring, attrition and promotion rates; recruitment, retention and advancement programs; and company culture. The scoring algorithm is based on the previous year’s benchmark results, which then determines the winners.

About AAA - The Auto Club Group
The Auto Club Group (ACG) is the second largest AAA club in North America with more than 14 million members across 14 U.S. states, the province of Quebec and two U.S. territories. ACG and its affiliates provide members with roadside assistance, insurance products, banking and financial services, travel offerings and more. ACG belongs to the national AAA federation with more than 62 million members in the United States and Canada. AAA’s mission is to protect and advance freedom of mobility and improve traffic safety. For more information, get the AAA Mobile app, visit, and follow us on Facebook, Twitter and LinkedIn.

About Seramount

Seramount is a strategic professional services firm dedicated to advancing diversity, equity and inclusion in the workplace. Over four decades, partnering with some of the most iconic companies in the world, we’ve built a deep data-driven understanding of the employee experience which lays the groundwork for everything we do. Our comprehensive DE&I toolkit includes actionable research and insights, membership, strategic guidance and consulting, and inspiring events, meeting each client’s needs no matter where they are on their journey, and guiding them along an ever-changing landscape. Seramount has empowered over 450 organizations to realize the business benefits of diversity, equity and inclusion. Learn more at