AAA Insurance: 2018's Brand of the Year

Independent study deems AAA Insurance the highest-ranked brand among competitors


DENVER (Aug. 1, 2018) – From hailstorms to wildfires to those dings and dents you get along the way on I-70, daily life in Colorado demands top-tier insurance, plain and simple. But how can you find high-quality, fairly priced coverage for your car, home, RV, and more? Well, according to a recent survey of more than 77,000 U.S. consumers, look no further than AAA Insurance, the 2018 multi-line insurance "Brand of the Year" per the independent Harris Poll EquiTrend® Study.  

Through an academically vetted brand equity model that examines familiarity, quality, and purchase consideration, this annual survey captures and analyzes brand perceptions and measures and ranks them against key competitors in each category. In 2018, AAA Insurance ranked the highest among leading competitors for its multi-line insurance products.

"When you get right down to it, the insurance business is the business of lending a helping hand," said AAA Colorado spokesman Skyler McKinley. "That's why this award is such an honor: It's an independent validation that AAA's quality products and exceptional customer service have created a brand that Americans can trust to catch life's curveballs."

AAA insurance received the highest numerical Equity Score among multi-line insurance brands included in the 2018 Harris Poll EquiTrend® study, which is based on the opinions of 77,031 U.S. consumers ages 15 and over surveyed online between Jan. 3, 2018 and Feb. 15, 2018. Learn more about the study, here

About AAA Colorado

More than 675,000 members strong, AAA Colorado is the state's greatest advocate for the safety and security of all travelers. As North America's largest motoring and leisure travel organization, AAA provides more than 58 million members with travel, insurance, financial, and automotive-related services - as well as member-exclusive savings. For more information, visit